About

True You Cosmetics firmly believes in giving a flawless and innovative approach to color choices and high-end beauty products all surfacing around accentuating and creating an individual’s “signature look” for women of all ages. 
 
True You Cosmetics represents simplified beauty and producing the most socially responsible beauty products that are available for women of all ages. *We do NOT test our products on animals.

Inspiration:
Heavily inspired by the beauty and style of old Hollywood favorites, our products feature an assortment of long-lasting and buildable colors that are sure to bring out the inner starlet in you! CEO and Creative Director, Jessica Truesdale also tells the story of her own beauty genealogy through her cosmetic line which includes three generations of beauty business mavens. 


Packaging:
 
All products are packaged with a touch of elegance in its own suede True You Cosmetics case.
 
 
 
True You Cosmetics emphasizes on the following:
 
"On the Go Glamour..." Drench your lips in trendy color and shine with our ultra-moisturizing glosses. Our silky smooth lipstick infused with hydration and long-lasting color will surely have your lips wanting more. Create lip looks you love with our Haute Palette & Nude Palette. Pocket sized palettes include three lip colors in a convenient palette, perfect for the woman on the go!
 

"Building Your Signature Look..." The buildable, trendy colors from the Iconic Lip Color Collection are meant to mix and match, essentially creating a custom signature color. All of our lipsticks have complimentary lip gloss colors that enhance the pigments in the lipstick. You can take our recommendations, or you can create your own. There are no rules when using True You Cosmetics, and that's the beauty of it all!



About The Designer:

Jessica Truesdale is Owner, CEO, and Creative Director of True You Cosmetics. Her vision has been established to provide innovative, trendy, and luxurious cosmetic products that are inspired by the company’s theme and tagline: True...Timeless...Beauty.

Truesdale, a native of Greensboro, North Carolina was determined as a young girl that designing cosmetics and creating her own business would be her passion to pursue.
 
Jessica Truesdale graduated from Spelman College in Atlanta, Georgia, where she received a BA in Sociology. Executing her childhood dream, during her freshman year in college (2008), Jessica started blueprinting True You Cosmetics in her dorm room. Balancing college work and creating her dream, she launched the Iconic Lip Collection in October, 2010. She wondered how she could implement her love of sociology and history into her company, creating a historically influenced, and iconic themed design that pays homage to starlets and women in her own family. Just graduating in May 2011, Truesdale continues to expand True You Cosmetics with new products and innovative ideas as it has grown significantly since launching over a year ago. 

Business Highlights: 




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